Career Highlights

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AOL LLC

Vice President, Product Management Dulles, VA, 2007 - Present

Drive global development for consumer “web safety” products, overseeing strategic planning, business development, design and online marketing. Manage 30 domestic and offshore employees, including product, project and marketing managers, and development engineers. 

• Spearheaded cost reductions and monetization strategies that transformed group from a $20MM cost center into a growing, revenue-focused operation
• Conceptualized strategy for integrating targeted online advertising into product line, generating $500K incremental advertising revenue in first year
• Initiated Search Engine Optimization (SEO) campaign, boosting key product rankings to #1 on Yahoo and #3 on Google

Director, Products & Programming Dulles, VA, 2002 - 2007

Led content development, product innovation and business development for three of the company’s leading products: AOL Instant Messenger (AIM®) Expressions, AOL Greetings and Internet security. 

• Built audience of 9 million users around AIM® Expressions, driving 1 billion annual page views and the highest satisfaction scores on the AOL service
• Introduced new feature innovations for AIM® (two patents pending), including video "fun clips", messaging "personalities" and animated 3D "Instant Greetings"
• Launched the AOL Safety & Security Center, the centerpiece of a $40MM national TV ad campaign highlighting AOL’s “Safer Internet” positioning 

Sr. Product Manager Dulles, VA, 1999 - 2002

Produced innovative web products and programming for AOL Local and AOL Travel designed to tap into emerging market for geo-targeted online advertising and e-commerce.

• Led creation of AOL Local’s "Entertainment Guide," guiding nationwide team through a high-pressure, five-month development timeline, earning company’s “Special Achievement Award” and co-winning Yahoo!’s “Best City Guide” Award
• Created one of the company’s largest online communities with over 2 million active “local reviewers” and another 3 million “Weekender” e-mail subscribers 
• Spearheaded development of local travel e-commerce product, AOL Quick Getaways, driving $1.5MM in incremental hotel and travel bookings

Digital City, Inc

Editor Los Angeles, CA, 1997 - 1999

Managed editorial team responsible for developing “online city guides” in the U.S. Southwest, including the top markets of Los Angeles, San Diego and Las Vegas. (Combined audience of 2 million.) 

• Produced community-powered hits, such as "Best of the City”, which was adopted network-wide (across 52 markets) and became company’s #1 content franchise
• Developed and designed first-generation blogs featuring “local expert” personalities, such as sports and advice columnists 
• Forged strategic partnerships with local media, such as the Los Angeles Daily News

SpyderMill Web Design

Co-Founder & Lead Designer Baltimore, MD, 1997

Co-founded Internet consulting firm specializing in website design and development for small business.

• Developed innovative sales program that secured three clients in company’s first month of operations
• Streamlined operations via creation of design templates, reusable content library and sales rate card

The Philadelphia Inquirer

Staff Writer Philadelphia, PA, 1995 - 1997

Suburban reporter for Philadelphia’s leading daily newspaper, focusing on computer-assisted journalism.

Education

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Georgetown University

MBA Washington, DC

Special emphasis on international business, including overseas projects in Beijing and Istanbul.

University of Maryland

BA, Journalism College Park, MD

Presented with Dean’s “Outstanding Top Student” Award and served as Editor-in-Chief of the Diamondback, one of the largest independent college newspapers (30,000 daily circ.) in the United States.